What are in-app purchases?

In-app purchases refer specifically to the transactions that occur within a mobile application or software, allowing users to buy additional content, features, or services without leaving the app. This can include anything from virtual goods in a game, such as extra lives or character skins, to premium features in productivity software, such as advanced tools or additional storage.

The chosen answer highlights that purchasing goods or services within an app is a common feature in many modern applications. This model has become increasingly popular as it allows developers to monetize their apps beyond the initial purchase price or through advertising. By integrating purchases directly into the app experience, users can seamlessly enhance their use of the application according to their needs or preferences.

Other options do not accurately represent the concept of in-app purchases. Buying new devices or hardware components involves separate transactions outside of the app context, while subscription plans typically refer to ongoing payments for access to a service rather than one-time purchases made within an app.